|
Suzie Armstrong
Suzie Armstrong is the vice president of The Interfaith Alliance and The Interfaith Alliance Foundation, non-partisan grassroots organizations dedicated to uniting people of faith and good will to promote democratic values, defend religious liberty, challenge religious bigotry, and reinvigorate informed civic participation. The Interfaith Alliance and The Interfaith Alliance have a combined budget of $4.5 million, over 150,000 individual members drawn from over 70 faith traditions, and 47 local affiliates nationwide. As vice president, Suzie oversees day-to-day operations and serves as chief of staff to the organizations’ president, the Rev. Dr. C. Welton Gaddy. Suzie manages a senior leadership team responsible for directing the organizations’ activities in the areas of grassroots organizing, public policy, religious outreach, communications and development. Since joining the staff in 1997, Suzie has led The Interfaith Alliance’s successful efforts to expand its national membership and build relationships with foundations and individual major donors. Previously, she obtained extensive program management and development experience working for progressive nonprofit organizations including Democrats 2000, Fifty plus One, Catholics for a Free Choice and the National Association for Public Interest Law (now Equal Justice Works). She holds a B.A. in government and English from The College of William & Mary and is currently engaged in coursework toward a Master of Arts degree in Organizational Management at The George Washington University.
Sally Baines
Sally Baines is founding partner and president of GSB Associates, Inc., an award-winning fundraising consulting firm serving the nonprofit community since 1983. GSB offers a broad range of services from full-service direct response, to long-range planning, Effectiveness Evaluations™, and goal oriented training for nonprofit staff and boards. Baines pioneered analysis techniques and creates strategies designed to meet each organization’s unique needs to promote growth and increase return on investment. Active in professional associations, Baines currently serves on the ADRFCO board.
Adrian Batt
Adrian’s expertise in direct marketing spans a broad spectrum of sectors, with over 25 years in senior marketing positions both ‘client side’ and within agencies. He is known for his enthusiastic, creative and insightful approach to direct marketing, which is always result orientated.
For 10 years he worked internationally with Reader’s Digest, developing and introducing response building and retention techniques that are still used by the Digest to this day. He also launched and managed Reader’s Digest Financial Services and Reader’s Digest Direct Marketing Services. Via these ventures, Adrian provided access to the renowned Digest direct marketing know-how to a select group of joint venture partners in the Financial Services and retail sectors.
In 1987 Adrian joined the leading fashion and clothing chain in South Africa to manage their very active direct marketing program. Here he launched a hugely successful customer loyalty program, recruiting 1.5 million paying members within a year. This program is still going strong - using the very same approach he developed and introduced.
Adrian returned to the UK and joined a leading direct marketing agency as Marketing Director. He held this position for 11 years, working closely with clients in financial services, publishing and digital communications sectors but with primary emphasis on UK fundraising. He also applied his international experience by helping USA based fundraising clients (IFAW, Diabetes Research and Wellness Foundation, Feed My People) establish and expand their operations in the UK and on mainland Europe.
In 2000 Adrian was appointed as Head of Direct Marketing at Barclays Bank a position he held until November 2001 when he launched Fundi International Marketing with the objective of helping USA based organizations establish operations in the UK and Europe.
This diverse experience has helped develop a unique and unrivalled blend of knowledge, experience and hands-on expertise. This has been brought to bear to generate outstanding results and growth through direct marketing in all his roles.
Vinay Bhagat
Vinay Bhagat founded and heads strategy for Convio, Inc., the leading provider of software and services to help nonprofit and individual-supported organizations use the Internet to become more effective at fundraising, mobilizing support and managing constituent relationships. Convio’s clients include Easter Seals, American Diabetes Association, Mothers Against Drunk Driving, The American Society for the Prevention of Cruelty to Animals, The Susan G. Komen Breast Cancer Foundation, Georgetown University, Farm Aid, KCET Community Television of Southern California, Jewish National Fund, Carnegie Museums of Pittsburgh and National Trust For Historic Preservation.
A frequent speaker at national and regional nonprofit conferences on ePhilanthropy and online fundraising, Bhagat has addressed events hosted by the Association of Fundraising Professionals (AFP), Direct Marketing Association Nonprofit Federation, Council for the Advancement and Support of Education (CASE) and Independent Sector. Bhagat also is a published author and his chapter, “The Internet A Powerful Relationship Management Tool for Fundraisers,” is included in The Nonprofit Handbook: Fund Raising Third Edition 2002 Supplement (John Wiley & Sons, New York). Bhagat also has written a chapter on online advocacy and conversion of online advocates to donors for Nonprofit Internet Strategies: Best Practices for Marketing, Communications and Fundraising Success (Wiley & Sons), scheduled for publication in late 2004.
Bhagat holds degrees from Harvard Business School (MBA), Stanford University (MS) and Cambridge University (MA) in England. He has worked as a volunteer for a variety of nonprofit organizations including public television stations, an AIDS Hospice in Hong Kong and several Convio clients.
Max Bunch
A 22-year advertising veteran, with an MBA from the University of Texas, Max Bunch serves as Senior Vice President of Account Services for Stratmark.
His resume includes general market supervisory experience for the national fast food chain Grandy’s Country Cooking, Guaranty Bank, and over 20 automotive dealerships and associations.
From 1987 to 1997 Max served as marketing counsel to various Christian ministries and received critical acclaim for his successful launch and syndication of television and radio programs for the youth ministry of Dawson McAllister. His syndication, marketing and fundraising efforts helped the program Dawson McAllister Live become the National Religious Broadcasters Talk Show of the Year in 1994.
Max has also received national recognition for his 80-market national roll-out promoting the film, The Judas Project, a promotion that won MediaWeek=s “Campaign of the Year” in 1995 for the $1 million and under budget category.
Since 1997 Max has had the privilege of working with a host of non-profits and ministries that include Feed the Children, the Braille Institute, the American Bible Society, the Billy Graham Evangelistic Association and World Wide Pictures, Bishop T.D. Jakes, Save Africa’s Children and Joel Osteen Ministries.
Rob Channon
Rob joined Creative Direct Response in February 2004 as part of the National Fundraising List group. He began his career in direct marketing 17 years ago with The Lifestyle Selector division of National Demographics & Lifestyles. His experience includes 5 years with the list division of U. S. West Marketing Resources, plus work with cataloger Gaylord Bros. as Database Marketing Manager and experience with membership clubs as the Director of Marketing for Encore Marketing International. He has an MBA in Finance from the University of Colorado.
Philip Crosby
Mr. Crosby brings to his work over 25 years of experience with nonprofit organizations. He is Executive Director of the Legal Information Network for Cancer, a nonprofit organization based in Richmond, Virginia, that helps cancer patients and their families cope with the equally oppressive non-medical issues that arise from diagnosis and treatment of the disease. Prior to his work at LINC, Mr. Crosby spent his career with arts and cultural organizations. He has been associated with prestigious institutions such as Great Lakes Theater Festival, Richmond Ballet, Theatre Virginia, and the Boston Shakespeare Company. During his career, he has had the great good fortune to work with some of the most celebrated name in theatre, film and dance, including Tom Hanks, Olympia Dukakis, Hal Holbrook, Graciela Daniele, Gerald Freedman, Bart Cook and Maria Calegari. He holds a BS in Speech from Northwestern University.
Amber Eden
Amber Eden is the Assistant Director of Online Communications for the National Center for Learning Disabilities in New York City, and oversees three Web sites for the organization: LD.org; GetReadytoRead.org and KeepKidsLearning.org. Ms. Eden holds a master's degree from the University of Missouri School of Journalism and worked as a magazine editor for 10 years. She made the transition to Web publishing three years ago and still learns something new everyday.
Kathy Gallagher
Kathy Gallagher joined Target Analysis Group in 1999 and currently serves as Vice President of Sales and Account Management for Target's client base of 500+ non-profits. Kathy has ten years of experience working with the non-profit community, and has extensive knowledge of fundraising program analysis and direct marketing. At Target, Kathy has helped grow the industry's largest philanthropic database to more than 52 million US households with confirmed evidence of charitable giving. In her role as Vice President, Kathy works with clients and the Target analytical and account teams to understand how this unique information source can be leveraged to help clients improve their fundraising, better target their acquisition mailings, prioritize communications with lapsed donors, and turn warm prospects into active contributors. Kathy also manages the delivery of Target's donorCentricsÔ collaborative benchmarking service to dozens of national non-profits. In this capacity she leads a variety of peer-to-peer benchmarking forums for national and regional-based organizations.
Susan Gloeckner
Sue Gloeckner has spent her career working with nonprofit organizations, catalogers and publishers in database marketing. Her 20+ years in direct marketing includes experience with MatchLogic, Abacus, National Demographics & Lifestyles, Craver, Mathews, Smith, Williams-Sonoma Catalog, and Garden Way. Throughout her career she has helped direct marketers grow and enhance their outside list and in house circulation programs. She also has a wealth of experience using analytical tools to help clients better understand their customers. Currently, Sue is a Senior Sales Executive at Equifax Marketing Services serving all industries.
Sheeraz Haji
As the CEO and co-founder of GetActive Software, Sheeraz has driven the
Company to become a leading provider of relationship management software
for membership organizations. His management of GetActive has resulted
in the acquisition of over 300 clients and the achievement of profitability in 2002, only two years after the Company's inception.
Sheeraz is an active member of the Board of Directors for Nonprofit Technology Enterprise Network (N-TEN) and the ePhilanthropy Foundation. Sheeraz has been selected as an expert presenter at multiple industry events sponsored by such organizations as Politics Online, NTEN, PBS, NPR, National Council for Nonprofit Associations, and Association of Fundraising Professionals. Before GetActive, Sheeraz led a product management team at Digital Impact, a provider of online direct marketing
solutions for enterprises. He has also worked as a strategy consultant for McKinsey & Company, where he served both nonprofit and for-profit organizations. He has also worked as an Associate in the Washington, DC office of Environ International.
Frank Hamilton
Since 2002, Frank Hamilton has served as the Senior Web Producer at WAMU 88.5 FM, the leading NPR news station in Washington, D.C. Before joining WAMU, he worked as a consultant producing and developing online strategies for clients in the commercial, government and non-profit sectors.
Jordan Harburger
Since October 2003 Mr. Harburger has served as the Director of Development for the Jewish Foundation for Group Homes, an agency which provides residential services to 150 adults with disabilities. He and his team are responsible for raising $2.5 million of the agency's $8.7 million annual operating budget. (The remainder comes from a variety of government grants and resident fees.) From 1999 to 2003 Mr. Harburger directed the Greater Dallas Jewish Community Capital Campaign which raised $50 million to renovate enlarge and build new facilities for 10 agencies and school serving that community. In that role he was also responsible for a $32 million tax exempt bond issue and the oversight of the related construction projects. From 1979 to 1999 Mr. Harburger served as Campaign Director in St. Louis Missouri then Executive Director in Southern Illinois, Orlando, Florida and Harrisburg, Pennsylvania. Mr. Harburger is a graduate of UCLA with a degree in Hebrew Literature and Hebrew Union College Jewish Institute of Religion (HUC-JIR), School of Jewish Communal Service. He was awarded an Honorary Doctorate from HUC-JIR in 2003 on the 25th year of his service as a Jewish Communal professional.
Mitchell S. Hinz
For more than 20 years, Mitch has worked directly or indirectly for the nonprofit sector, raising funds and awareness for cancer agencies, environmental causes, AIDS groups, and relief efforts. Previous to being WWF’s Director of Direct Response Marketing, Mitch held the position of Vice President, Account Management at Carl Bloom Associates, a DRM consulting agency in New York City, where he oversaw account work for The Nature Conservancy, Catholic Charities of Brooklyn and Queens, a consortium of U.S. public libraries, and several public TV stations. Before that, Mitch was National Director of Direct Response for Cancer Care, Inc., also of New York City, a national nonprofit serving cancer patients and their families. During that time, in addition to maintaining a number of consulting clients, Mitch also served as President and Board Member of the Direct Marketing Fundraising Association (DMFA), a 200+ member professional group of nonprofit fundraisers and fundraising service providers. Previous to that, Mitch worked for several years doing public relations work for nonprofit clients, after receiving a B.A. in economics from Michigan State University.
John Hoffman
With more than twenty years experience in the non-for-profit industry, John Hoffman has earned a reputation as a trusted fundraising advisor. He has developed highly successful fundraising campaigns for some of the world’s largest healthcare and other non-profits including March of Dimes and St. Jude Children’s Research Hospital. John’s most recent accomplishment involves leading an innovative phone-mail fundraising initiative in partnership with America’s fourth largest healthcare charity to produce the most profitable donor acquisition program in their history.
As a key member of Univision’s Senior Consulting Team, John is responsible for understanding clients’ priorities, distinctives and objectives and for working with the Univision team to design fundraising solutions geared to the needs of the client. He has won the respect and confidence of his clients by quickly establishing a rapport and responding to their needs without delay. He has an ability to thoroughly research and analyze situations; propose creative solutions; and bring projects to completion under budget and within tight deadlines.
NancyJo Houk
NancyJo Houk is Director of Database Marketing for the National Multiple Sclerosis Society. Her responsibilities include providing leadership in the areas of developing database marketing practices and strategies, as well as overseeing the national direct mail program, an annual family and friends campaign and various cooperative special event marketing programs.
With over 18 years of fund raising experience (8 with the Society), NancyJo’s past lives include managing fund-raising and direct marketing programs for the Rocky Mountain Chapter of the Alzheimer’s Association and Big Sisters of Colorado. NancyJo received her B.S./B.A. in business management/ communications from Regis University.
Arthur Middleton Hughes
Arthur Hughes serves as vice president / Solutions Architect, for KnowledgeBase Marketing. In this role he is responsible for creating database marketing, strategic and analytic solutions for major American companies. He has been designing and maintaining marketing databases for Fortune 500 companies and others for the past eighteen years. His database experience includes catalogers, retailers, restaurants, telephone companies, insurance, banks, pharmaceuticals, package goods, software and computer manufacturers, resorts, hotels, automobiles, and non-profit fund-raisers.
A graduate of Princeton University with a Masters in Public Affairs, Arthur taught economics at the University of Maryland for 32 years. When it comes to database marketing, he wrote the book! He is the author of The Complete Database Marketer. 2nd Ed. (McGraw Hill 1996), Strategic Database Marketing 2nd ed. (McGraw Hill 2000) and The Customer Loyalty Solution (McGraw Hill 2003).
Arthur's articles appear regularly in leading industry publications. His consulting assignments and lectures on marketing and economics have taken place in the U. S., Canada, Europe, Latin America and Asia. He has been a key speaker in marketing conferences in the U.S., Canada, U.K., Japan, Taiwan, Australia, Brazil, Venezuela, Malaysia and Portugal.
Nicole Johansson
Nicole Johansson is Director of Communications for Book of Hope International, a global organization working with children and youth in over 100 nations. Nicole joined Book of Hope in 2000 and is responsible for all aspects of fundraising, including direct mail programs originating from the United Kingdom, France, Russia and West Africa and oversight of fundraising programs in Brazil and South Africa. Other responsibilities include event fundraising, major donor, communications/public information and strategic planning.
Previously Nicole worked with Liberty Broadcasting Network where her responsibilities including fundraising and operations management.
Nicole has a B.S. degree from Liberty University and an MBA from Lynchburg College. She currently serves on the Board of Directors of the Weir Center for Globalization and the Communications Committee of the International Forum of Bible Agencies.
Keary Kinch
Keary has is a direct marketing veteran, with two decades of experience in the non-profit fundraising arena. As a creative strategist, she has contributed to substantial growth for some of her firm’s largest client programs. Before joining AH&A, Keary worked as a telemarketing consultant and served as the Membership Director for Physicians for Social Responsibility.
Karin Kirchoff
Karin has more than twelve years of non-profit fundraising and marketing experience. Since joining Adams Hussey & Associates in 1998, she has handled the day-to-day program management and strategy for NARAL Pro-Choice America, Habitat for Humanity International, the Aircraft Owners and Pilots Association, the Gore 2000 presidential campaign, several PBS stations and Defenders of Wildlife. Her creative strategies and analytical recommendations helped these groups and others increase file size, retain members, and generate significant net and gross revenue. Further, her clients have been recognized industry publications for their success. Prior her tenure with AH&A, Karin directed the major donor program for the Human Rights Campaign. And managed a call center for a telemarketing/fundraising firm. She holds a Masters degree from George Washington University.
Chris Krackeler
Chris opened GetActive's Washington, DC office in 2000 and currently
leads GetActive's sales team. Chris also works closely with existing and
upcoming clients to strengthen their constituent relationship strategies
and systems. Prior to joining GetActive, Chris was a strategist with
ActiveMatter, which specializes in custom web application development
for Associations. In addition, Chris has also worked as an analyst with
ICF Consulting and with Representative Richard Gephardt during his
tenure as Minority Leader.
C. Amor Kramer
C. Amor Kramer is the Sr. Development Manager at United Cerebral Palsy, overseeing their Individual Giving program. She has over 20 years experience in fundraising and communications/public relations, primarily with health organizations, and has a graduate degree in public health administration.
Nichole Krieger
Nichole Krieger is the Director of Direct Marketing for the Paralyzed Veterans of America, the only congressionally chartered veterans' service organization dedicated solely for the benefit and representation of individuals with spinal cord injury or disease. Nichole's role includes managing the strategic direction of PVA's Premium, Non-Premiums, and New Ventures programs.
She began her career with the Paralyzed Veterans of America 10 years ago. Prior to her work in the Development Department, Nichole served as Meeting Manager, planning various conferences, seminars, and events for PVA.
Kelly A. Mahoney
Kelly is an industry veteran and President of Newport Creative Communications. She recently served as Executive Vice President, Relationship Marketing at Boston-based Hill, Holliday, Connors, Cosmopulos, an Interpublic agency.
While at Hill Holliday, she managed several business units, including Direct Marketing, Database/Analytical Services and Interactive.
Kelly is the former Chief Marketing Officer of the e-commerce division of Staples, Chief Marketing Officer of direct marketing operations of Havas-owned Arnold, SVP at marketing agency Digitas, and EVP/Chief Operating Officer of The Progressive Group.
During her career, Kelly has worked with leading commercial and non-profit brands, including: AT&T, American Express, Columbia Presbyterian Hospital, Dell Computer, Disney, Dunkin’ Donuts, FedEx, Fleet Bank, Harvard University, IBM, National Public Radio, The Sierra Club, Special Olympics, Staples, Inc., The United States Olympic Ski Team, Verizon Wireless, Volkswagen, WNET/New York, Working Assets Visa and World Wildlife Fund.
Les Markman
Les Markman, Senior Vice President with CDR, has been in marketing for over 23 years, with two years in radio and two years of general advertising and commercial financial direct marketing experience prior to joining Creative Direct Response in January 1985.
In the capacity of Account Executive, Les designed and implemented many national direct marketing fundraising campaigns for organizations such as Mothers Against Drunk Driving, Special Olympics International and The United States Olympic Committee.
In addition to managing the direct mail programs for his clients, Les has also initiated monthly sustainer programs, designed and implemented telemarketing campaigns to enhance direct mail programs, and helped produce “Honor Them All,” a music CD, featuring Carly Simon, Carol King and America, to benefit MADD. Les has also overseen the implementation of fundraising programs in Canada.
A native of California, Les Markman is a graduate of the University of Maryland, currently on the board of ADRFCO (Association of Direct Response Fundraising Counsel) and a member of the Direct Marketing Association of Washington.
Larry May
Since 1993, Larry has been President of May Development Services, a division Direct Media, Inc., located in Greenwich, CT. MDS provides direct mail fundraising services to a variety of non-profit organizations, specializing in health, social service and religious appeals. Last year, MDS participated in over 350,000,000 pieces of fund raising mail, making it the largest list brokerage for nonprofits in the industry. In over 25 years in direct mail, Larry has participated in successful mail campaigns for national, regional and local.
Larry began his dm career in 1978 as a fledgling copywriter at Milton Pierce & Associates, writing sales letters and space ads, where he learned that "free" is a magic word and odd numbers out-pull even numbers. In 1980, he joined Walter Karl, Inc. as copywriter for its Qualified Lists division. During his 13 years at WKI, he moved to Account Executive and ultimately to President of the WKI Fundraising Division.
The MDS team works with their clients in every aspect of the direct mail process, from long-range strategic planning through creative, production, data processing, database structure, and analysis. They develop comprehensive campaigns that integrate mail, telemarketing and web-based promotions.
With his colleagues, Larry has launched many of the largest direct mail fundraising programs in the nation, and has brought dozens of major nonprofit lists to the rental market. In 1986, Larry was named a Certified Fund Raising Executive by the National Society of Fund Raising Executives. Articles Larry has written have appeared in The Non-Profit Times, Fund Raising Management Magazine, and DM News. He has made frequent speaking appearances at DMA, NSFRE and NCDC events.
Dolores McDonagh
Dolores received her Bachelor of Arts in American History from Brown University in 1980. She originally joined the Trust in 1983, as an Administrative Assistant in the Office of Membership Development with every intention of switching to a “real preservation job” as quickly as possible. She was quickly caught up in the fascinating world of percent response, direct mail testing, return on investment economics and the fun of raising millions of dollars to support preservation efforts. Her greatest achievement in her first career at the Trust was the creation of the first 11 Most Endangered Historic Places Campaign, which was originally created as a hook for a new member direct mail test package. While the direct mail campaign failed miserably, the list lives on as the Trust’s biggest PR endeavor.
In 1989, Dolores left the Trust to become Vice President of Bachurski Associates, Inc., where she spent seven years as a Membership and Fundraising Consultant to numerous national nonprofit organizations. Some of her clients included The Nature Conservancy, the National Museum of Women in the Arts, The Challenger Center for Space Science Education, the American Association of University Women, the Wilderness Society, the African Wildlife Foundation, Conservation International, the University of Virginia and Brown University.
Dolores returned to the Trust in 1996 to oversee the Trust’s special appeals to members and the Heritage Society. In 1998, the Trust integrated its Membership and direct response development activities and Dolores took over management of both programs. In her role as Vice President, Dolores is responsible for the strategic and creative direction for all new member acquisition efforts, renewal programs, our monthly sustaining donor program, direct mail and telemarketing appeals for members giving less than $1,000 annually, Corporate Matching gifts, Workplace Giving programs and our affinity credit card relationship with MBNA, as well as efforts to involve segments of our membership in volunteer and advocacy efforts for preservation.
Mary Beth McIntyre
Mary Beth joined Target Analysis Group in 2001. Mary Beth serves as Vice President for Sales and Client Services. She is a senior manager for the Client Service and Sales teams and leads the Collaborative Benchmarking efforts within the NFP industry. She works closely with clients across all of the key Target Analysis markets, Non-Profit Organizations, Colleges & Universities and Public Broadcasting. Mary Beth also has a leadership role in product innovation driven by client feedback and industry trends. Mary Beth works with external customers, account teams and the analysts to identify and develop new tools and services that can meet the growing needs of non-profit organizations. From this vantage point Mary Beth gathers viewpoints of performance metrics across many organizations and many different fundraising channels. She specializes in enterprise-wide fundraising and chapter-based organization initiatives. Prior to joining Target Analysis Group, Mary Beth was a senior member of the Epsilon Fundraising Division for 15 years. She had been Vice-President of Strategic Marketing. She has worked closely with National Multiple Sclerosis Society, Special Olympics, American Cancer Society, Alzheimer’s Association, American Diabetes Association, March of Dimes, Paralyzed Veteran's, Easter Seals, Save the Children, and US Fund for UNICEF.
Mary Beth focused at Epsilon on leading the account teams to meet and exceed their client's fundraising performance objectives. She was also active in consulting with many non-profits on the development of data-driven strategies to meet their long term financial and technology needs. Mary Beth has been an active speaker and volunteer for many Industry-wide programs. She is a board member of the DMA Non-Profit Federation, serves on the Long-Range Planning Committee and has served as Co-Chair of several DMA Non-Profit conferences. Mary Beth also currently serves as a Board member for the Central New England National MS Society and is a member of the Strategic Planning Committee. Locally she is a Board member for her church and directs the “Understanding our Differences” program in the elementary school.
Prior to joining Epsilon, Mary Beth was a Director with the Massachusetts Affiliate of the American Heart Association. During her tenure there Mary Beth was involved in directing special events, fund raising programs, professional education, and branch development.
Marilyn Michie
Marilyn is the Executive Vice President of Marketing and Client Services for the Heritage Company that specializes in business to business telefundraising as well as integrated direct response fundraising. She is in her 25th year of service and assisting over 165 charities across America presently with campaign design, implementation and evaluation that exceeds over $100 million in pledges each year. Marilyn was tapped to assist with the fundraising and public relations for the 1983 International Summer Special Olympics Games in Baton Rouge, Louisiana and in 1984 became an Account Executive for the State Special Olympics programs. She served as Media Chief at the 1987 International Summer Special Olympics event at the University of Notre Dame. In 1991, she entered her current position, where she is tasked with providing “Outrageous Service” to all of the nonprofit client organizations. She and her husband, Peter, have a daughter Anna Margaret, eleven, who has been a Gold and Silver Medal winner at Special Olympics Arkansas.
Chris Montana
Chris joined Mokrynski & Associates in 1989 as a list broker and for the past 15 years has been a major player in the continued growth of the company. Since moving to list sales in 1991, he has been instrumental in developing innovative sales strategies and delivering new list segmentation through data overlays and appends, modeling and improved data mining of prospect lists. This has resulted in additional list segments that have greatly increased non-traditional list usage and income for the company’s clients. Chris is a frequent contributor to industry publications, both online and offline, authoring numerous articles on these topics over the years.
Pegg Nadler
Pegg Nadler is a marketing professional with more than twenty years in the nonprofit, publishing, and retail industries managing direct marketing and database marketing programs.
Her company, Pegg Nadler Associates, Inc. provides marketing and database marketing expertise to nonprofit organizations and commercial companies. These services include database RFP development, marketing needs analysis, database builds and training creating cross-selling opportunities, relationship marketing programs, new product development and business co-ventures. She has extensive experience working with database systems and guiding organizations in the evaluation and use of databases for their marketing needs. As a consultant, she has worked with many clients including the National Museum of Natural History, National Air and Space Museum, Public Broadcasting Service, Thirteen, Time Life Books and US News and World Report.
Pegg is Chair of the Advisory Council of the DMA Nonprofit Federation. She is also a board member of the Direct Marketing Club of New York. Pegg is on the faculty of New York University and Baruch College teaching database marketing and relationship marketing courses
Mimi Natz
Mimi has more than 16 years experience in media planning and buying on both coasts of the United States. She has served as Domain's media director since 1996, managing the media department and developing capabilities in all media. Prior to Domain, Mimi worked at HHCC in Boston and NW Ayer in New York.
Mimi has worked with clients in a variety of markets, including nonprofit fundraising, package goods, retail, and business-to-business. Her experience in planning and buying includes work with AT&T, BMG, Talbots, 7UP, The Boston Globe, Ocean Spray, and Spalding -- as well as some of America's best nonprofits including CARE, America’s Second Harvest, Prison Fellowship, Salvation Army and many, many others.
Charles Nave
Charlie Nave is an attorney who specializes in fundraising regulation. He has been working in the field since 1997. In addition to providing state registration services to charities and fundraising professionals, he handles a wide variety of other legal matters for nonprofits and professional fundraisers. Over the years, Mr. Nave has been integrally involved in numerous cases of particular interest to the nonprofit community, including: American Charities for Reasonable Fundraising Regulation v. Pinellas County (a/k/a “Pinellas I”); Aid Association for Lutherans v. United States Postal Service; and Madigan v. Telemarketing Associates. Prior to his working in nonprofit regulation, Charlie served as a political consultant with Fabrizio, McLaughlin and Associates and Public Opinion Strategies.
Greg Neichin
Greg has helped shape a variety of new practice areas for the company and has worked closely with some of the country's largest political campaigns, advocacy groups, and educational institutions. In addition to new business development, Greg manages GetActive's Alliances Program and is responsible for reaching out to leading industry consultants and strategists. His work extends to market strategy and competitive
analysis in support of corporate development. Prior to joining GetActive, Greg led a broad range of partner and corporate initiatives for Redback Networks as a member of the Strategy and Business Development team. He has written and lectured on behalf of the Stanford Research Institute's Business Intelligence program throughout North
America and Asia. He began his career as a Consultant for Mercer Management Consulting, where he worked on corporate strategy, technology commercialization, and salesforce optimization for a number of Fortune 500 clients.
Jeff Nickel
Since 1978 Jeff has helped nonprofit organizations around the world raise hundreds of millions of dollars to alleviate human suffering, advance knowledge and understanding, and encourage spiritual renewal.
Jeff has held director positions at two of the industry’s larger advertising agencies. Now as head of Grizzard Signature Group, Jeff leverages his strategic expertise toward one goal: helping each nonprofit client find and retain quality donors. He is committed to listening to his clients and thoroughly understanding their needs, goals, and dreams. He can be reached at 404-759-3376 or jeff.nickel@grizzardsg.com.
Frank O'Brien
Frank O’Brien is the President of OMP, a Washington, D.C.-based research, communications and fundraising firm serving some of America’s leading nonprofits. Working across multiple channels of communication and giving, OMP serves a select client list that crosses the charitable, advocacy and political worlds. Indeed, the firm is one of the few agencies that moves comfortably across all three spheres. OMP’s current clients include the ASPCA, the ACLU, Thirteen/WNET, Greenpeace, Planned Parenthood, the state PIRG movement, the NAACP, Senator Hillary Clinton, International Rescue Committee, Earthjustice and Oxfam America.
In 2004, OMP helped its client raise over a half a billion dollars in direct marketing-based income. The firm was at the center of the remarkable direct mail and online fundraising success of both the Democratic National Committee and John Kerry for President during the 2004 election season.
Over its 18-year history, OMP has developed a unique donor-centered and research-based approach to the development of communications and fundraising strategies. Mr. O’Brien takes the lead in message development, organizational positioning, and strategic development for the agency’s clients.
Kia S. Osborne
Kia Osborne is currently the Manager of CARE for the Child (CFTC) for CARE USA where she manages the CFTC monthly sustainer program. As part of the Direct Marketing team, she is also responsible for supporting CARE’s work and strategic direction in acquiring new donors through mail, print, direct dialogue and inserts.
Prior to joining CARE in 2001, Ms. Osborne was the Direct Marketing Coordinator for the American Cancer Society. In this role, she was responsible for coordinating the direct marketing efforts for over 50 Divisions. During her tenure, the program had consistent double-digit annual growth rates. She has over 10 years of fundraising, public relations and marketing experience.
In addition to her role at CARE, Kia is a licensed realtor and resides in Atlanta, Georgia with her husband and two sons.
Chris Paradysz
As CEO of media services company ParadyszMatera, Chris has been fortunate to work with the most prominent fundraisers in the industry. From American Cancer Society and Alzheimer’s Association, to the Smithsonian, March of Dimes and the Mayo Clinic, Chris has been involved in developing and building products and services to improve fundraisers’ results, grow their businesses, and reduce costs. As CEO for the largest list brokerage company in the industry and Board member of a major health charity, Chris has a unique perspective on what’s working and what’s not, across a broad range of nonprofit categories.
Geoffrey W. Peters
Geoff Peters is a fundraiser, lawyer, and manager; has a J.D. degree, as well as an M.A. in social research and statistics. His A.B. degree is from Northwestern University. In addition to practicing law early in his career, he was a faculty member at Creighton University College of Law. After a period of time where he served as Deputy Director of the National Center for State Courts and as a member of the law faculty at William and Mary, he was, in 1980, appointed as the youngest dean of a major law school in the United States.
Geoff has been the chief operating officer or chief executive officer of a national marketing research company, a national management consulting company, a $40 million insurance company, a commercial real estate development company, an international franchiser, an investment banking company, and an international World Trade Center.
He is the former President of one of the USA's oldest direct-mail fund-raising agencies and current President of a global direct response fundraising agency based in the United States. Geoff works with all of Creative Direct Marketing International's international clients and CDMI's U.S. and European staffs on the overall marketing strategy of the client's campaign. He also has responsibility for the day-to-day administration and management of Creative Direct Marketing International. He is an expert on the regulation of nonprofits and their fundraisers in the U.S. and serves as general counsel to American Charities for Reasonable Fundraising Regulation.
Geoff’s teaching credentials include more than eleven years of teaching at the graduate school level, presentations at more than 100 continuing education programs. He has also published more than 35 articles, book chapters, and monographs on various topics, and is a regular contributor to courses on fundraising, direct response marketing, the regulation of nonprofit organizations and their fundraisers, etc. He has made more than 25 formal presentations to charities and fundraisers in the past four years alone.
Meredith Petouvis
Meredith Petouvis, Manager, Direct Response Marketing for Special Olympics, Inc., manages the donor renewal efforts for Special Olympics’ centralized direct response program which raised funds on behalf of 52 U.S. state chapters.
Prior to joining Special Olympics in 2001, Meredith worked as a Marketing Specialist for a research and publishing firm in Charlottesville, Virginia. Meredith received her B.S. in 1998 from Cornell University, Ithaca, New York.
Vivianne Potter
Vivianne Potter serves as Director of Direct Response for Amnesty International USA, where she is responsible for strategic management of a $27 million fundraising program including direct mail, telephone (in-bound and out-bound), affinity, e-mail and website fundraising.
She came to Amnesty from the West Coast following thirteen years with Whitney Associates, a direct response fundraising consulting agency, as Vice President for Fundraising and Account Management
Vivianne managed complex, multi-million dollar fundraising programs for major national non-profits such as the Sierra Club, the Simon Wiesenthal Center, and the Natural Resources Defense Council.
Vivianne is a graduate of Stanford University and UCLA where she completed an MBA in Non-Profit/Arts Management.
She presently serves on the board of directors for the Direct Marketing Fundraising Association (DMFA) in New York, and has been a speaker at a variety of fundraising events and conferences, including the DMA Nonprofit Federation, the DMAW, the AFP Fundraising Day in New York and the DMFA.
Lucy Rázuri
Ms. Rázuri is Donor Campaigns Manager for Oblate Missions, a mission development office supporting the international ministry of the Missionary Oblates of Mary Immacu-late. Lucy is responsible for donor cultivation and campaign strategies; graphics, pack-age and text development; premium design and procurement oversight. Her 25 years of nonprofit expertise in direct marketing covers all facets of donor relationship programs developed for Oblate Missions' extensive English and Spanish language audiences. She is a member of the National Catholic Development Conference, is on the Lay Advisory Board of the Passionist Community of Holy Cross Province, and served on the Program Advisory Committee (PAC), Directo Days Conference 2005.
Leslie M. Rioux
Leslie M. Rioux is the Director of Annual and Special Giving for Memorial Sloan-Kettering Cancer Center’s (MSKCC) Development Division. Leslie works with the Vice President of Development, Richard Naum, and manages a portfolio that includes: Annual Fund, Direct Mail, Alumni Affairs, Marathon Program/Special Events. Leslie has been at MSKCC for over two years and has been working on developing an overall marketing program for MSKCC’s philanthropy, with the ultimate objective of creating a 360 degree, multi-channel, marketing approach to gift giving.
Before coming to MSKCC, Leslie spent 15 years in the private sector in sales and marketing. Leslie began her career at McCaffrey and McCall Advertising Agency working on the client side. Leslie then moved into publishing which is where she spent the next 15 years in sales in marketing for various publishing operations: Bantam Doubleday Dell, Workman Publishing, Abbeville Press, Vivendi Universal. Leslie’s last job in the private sector was Director of Trade Sales and Marketing for Vivendi Universal, now part of NBC. Leslie ran the company, which was one of Vivendi’s 60 international publishing units.
Tom Robertson
Tom’s career in direct marketing spans over 27 years. After serving as Executive Vice President of Omega List Company from 1977-1987, he started Robertson Mailing List Company in 1987 and ran it until selling the business to his partner in 2000. After a brief retirement, Tom started C&P Lists in October 2001. In February 2003, he and John Whitehead formed Mayflower List Company, LLC. While Tom has worked as both a list broker and list manager, much of his focus has been on list management, in particular the use of political donor lists by both traditional and non-traditional users.
Michael Robinson
Michael Robinson currently serves as Creative Direct Response’s IT Director. Michael earned a BS in Chemical Engineering from Drexel University in 1994, where he simultaneously worked for four years at Arco Chemical Company. After his undergraduate work, Michael studied graduate philosophy and theology with the Oblates of St. Francis de Sales. During his five-year stay with the Oblates, Michael taught science and advanced mathematics at the high school level for two years.
Michael served with the National Federation of Nonprofits until he moved to CDR in the Fall of 1999. His primary responsibilities with CDR include network management, intranet development and maintenance, on-site training, new technology integration, and ad hoc research. He holds several computer certifications and an academic certificate in network management. He is a certified Microsoft instructor. He has authored several articles, which have appeared in the DMA Nonprofit Federation’s Journal, DM News, Target Marketing Magazine, and NPAdvisors.com. He has delivered several presentations at nonprofit, industry conferences.
In addition to his role as IT Director, Michael is also an adjunct instructor at Anne Arundel Community College in the School of Business, Computing and Technical Studies.
Mark J. Rovner
From 1999 to 2003, Mark was founding director of CMS Interactive (CMSi), the Internet division of fundraising firm Craver, Mathews, Smith & Co.. At CMS, Mark oversaw creative integrated fundraising strategies for urgent cause organizations and charities, including the ACLU, Amnesty International USA, the Christopher Reeve Paralysis Foundation, and the Ocean Futures Society
Before that, he served for more than eight years as Vice President for Communications at World Wildlife Fund, the world's largest international conservation organization. In that capacity, he helped achieve sharp increases in WWF's public profile, was a principal architect of WWF's three-year multi-million dollar Living Planet Campaign, and oversaw development and expansion of WWF’s award winning web site (http://www.worldwildlife.org/). In 1994 and 1995, Mark developed high profile publicity campaigns around the Convention on International Trade in Endangered Species (“The Eyes of the World Are Watching”) and the International Whaling Commission (“Whales are for Watching”). He also directed the development and launch of three successful public service advertising campaigns, served as coordinating producer of an Emmy-award winning HBO special on endangered wildlife, and initiated a three-year identity campaign for WWF on National Public Radio.
Patty Ruch
Patty Ruch is the National Director of Direct Mail and Database Management for the American Diabetes Association. She is responsible for the strategic direction and management of all direct mail and telemarketing initiatives that grossed over $29 million in the fiscal year ending June 2004.
Ms. Ruch has been actively involved in non-profit direct response marketing for over fifteen years, beginning her career in direct response with the Arthritis Foundation. Since then she was a partner with Target MarkeTeam, a direct response marketing agency in Atlanta, servicing non-profit clients. Prior to joining the American Diabetes Association, she was Vice President at the Listworks, providing list broker strategic services for non-profit clients.
Ms. Ruch holds a BA from Georgia State University. She has served on the board of the Atlanta DMA and has also provided consulting services for various non-profit organizations.
Charlotte Sadel
Ms. Sadel’s professional achievements cover a diverse range of public and private institutions. With more than two decades of experience in nonprofit management, she specializes in fundraising and board development. Currently helping create a Museum of American Diplomacy for the U.S. Department of State, Ms. Sadel has worked for National Public Radio, The United States Supreme Court Historical Society, The Corcoran Gallery and School of Art, and OPERA America. She also spent several years with Price Waterhouse (now Pricewaterhouse Coopers) and was a music educator for the Archdiocese of Newark. A member of the Association of Fundraising Professionals, and twice the recipient of a Massey honors scholarship, Charlotte holds a master’s degree in arts management from American University and a bachelor of science in music education from New York University.
Barbra Schulman
Barbra is the Director of Direct Response Fundraising for the March of Dimes. In this role she oversees the strategic development and management of national direct response activities across several fundraising programs and channels including direct mail, telemarketing and e-mail.
Prior to joining the March of Dimes, Ms. Schulman worked at Citibank in their credit card marketing division. Barbra has a BA in economics from Tufts University and an MBA from Columbia University.
Dan Shaw
Dan Shaw is a consultant in creative strategy and copywriter who was worked in animal welfare (ALDF, American Humane), human welfare (Amnesty Int’l, Volunteers of America), seniors’ advocacy (Nat’l Committee to Preserve Social Security and Medicare, Alliance for Retired Americans), and a wide variety of other political, advocacy, and charitable organizations. He has run seminars and workshops for the DMA, DMAW, LADMA, and other groups. Awards include Silver Echo (DMA), Gold MAXIs (DMA-Washington), Gold MOBIUS (Chicago Assn. of DM), and Gold ADDY (Southeast Advertising Association).
Matthew Sherrington
Matthew Sherrington is the USA Development Director for Greenpeace, the largest global environmental organization, and has spent over 15 years in the not-for-profit sector, mostly in the UK. He previously worked for Oxfam, one of the world's leading international humanitarian charities, and the largest not-for profit brand in the UK, in several communications and fundraising roles. He has advised fundraising operations around the world.
Ruby Sinreich
Ruby Sinreich is the Online Organizing Manager in the Public Policy Division of Planned Parenthood Federation of America. She was previously a freelance consultant creating nonprofit web sites and databases with her consulting agency lotusmedia.org.
Ruby has worked professionally in the nonprofit sector since 1993 and holds a Certificate in Nonprofit Management from Duke University as well as her BSPH from UNC-Chapel Hill. She volunteers on a variety of nonprofit and local government boards and commissions, and runs OrangePolitics.org, a multi-author community weblog discussing local issues around Chapel Hill, NC.
Deborah A. Sorondo
In 1992, Debbie joined the Sierra Club - the nation's oldest and largest grassroots environmental advocacy organization - as Chief Operating Officer (including both general and financial management responsibilities). In 1997, she also became the Sierra Club's Chief Development Officer, including all membership and direct-channel fundraising responsibilities for the 700,000 plus member organization.
Prior to joining the Sierra Club, Debbie spent 11 years with American Express, in financial management positions of increasing responsibility, including: Assistant Controller, American Express Bank (Germany); Controller, American Express Bank (France); Chief Financial Officer - American Express Travel Related Services
(France); VP/Controller - American Express Travel Related Services -Asia/Pacific/Australia (Hong Kong) and VP/Chief Financial Officer - American Express Life Assurance Co. (San Rafael, CA). Prior to joining American Express, she spent two years as an auditor with Arthur Young & Co. in Pittsburgh, PA., and was licensed as a
Certified Public Accountant in Pennsylvania. Born and raised in Oakland, California, Debbie attended the University of California at Berkeley (B.A., Biochemistry) and the University of Chicago (M.B.A., Accounting).
Kelly Spring
Kelly Spring is an Account Executive at Lautman & Company. She has worked on and managed the direct mail campaigns for several national and local organizations, including the Smithsonian Museum of the American Indian, Gay Men’s Health Crisis, Mercy Corps, The National Japanese American Memorial Foundation, and House of Ruth.
Before joining Lautman & Company, Kelly was the Development Officer for Annual Giving and Communication at Women for Women International, a humanitarian and economic development organization assisting women survivors of war and conflict. Kelly began her career in direct marketing at The New Republic magazine where she served as the Consumer Marketing Manager. She is an active member of the Association of Fundraising Professionals.
Kelly graduated with honors from Trinity College with a combined degree in Psychology and Sociology.
Nick Stavarz
Nick Stavarz is President of Synergy Direct Marketing Solutions, LLC.
Synergy is a Direct Marketing Agency that helps nonprofit organizations to integrate inbound and outbound telephone, and email strategies into their fundraising mix with the goal of increasing the effectiveness of the organization’s direct mail program and maximizing long term donor value.
Prior to launching Synergy, Nick was the Senior Vice President of Marketing and Business Development for the nation’s largest provider of call center services to the nonprofit community. In that capacity, Nick developed and oversaw the execution of literally thousands of tele-fundraising programs over a seventeen year period for hundreds of nonprofit clients.
Lisa Steen
Lisa is The Nature Conservancy's (TNC) Senior Fundraising Manager for the New Member Acquisition program. The Conservancy currently has nearly 1,000,000 members. Lisa manages a budget of $10,000,000 and mails over 22 million prospect pieces each year. In her two years at the Conservancy she has been able to increase the New Member Average gift by almost 5% and improve the programs overall efficiency.
Prior to joining TNC, Lisa was the Associate Director of Membership at National Parks Conservation Association for 3 years and increased their membership base by over 35%. Her background also includes over four years in list management and brokerage, working with clients such as The Humane Society of the United States, Colonial Williamsburg Foundation, Utne Reader and World Wildlife Fund, among others.
Rod Taylor
Rod Taylor is Managing Partner for New River Communications, a direct-response fundraising agency he founded in 2000. Based in Fort Lauderdale, FL, New River manages direct-response programs for prominent nonprofits like The National Parkinson Foundation, Catholic Charities, Cross International and The Salvation Army.
He has more than twelve years of experience in fundraising and direct-response marketing. Prior to launching New River Communications, he most recently worked as Director of Development with Food For The Poor. Earlier, he served as Vice-President with Grizzard Communications Group and as Director of Direct Mail Fund Raising for The Salvation Army. Taylor has been a featured speaker at conferences sponsored by the National Society of Fund Raising Executives and the Direct Marketing Association. His professional credentials include recognition as a Certified Fund Raising Executive.
Bryan Terpstra
Bryan Terpstra joined Robbins Associates in October 2002 as an Account Director within the Client Services team.
Bryan has over 17 years of direct marketing experience. He has had responsibility for managing strategy, production, and analysis for a number of large nonprofit organizations.
At Robbins Associates, Bryan serves as a senior day-to-day contact for the American Cancer Society account, managing all aspects of the relationship with a focus on long-term strategy development, overall program analysis, and budget management.
Prior to joining RA, Bryan was an Account Director in the Fundraising & Membership Services division of Epsilon, a provider of fundraising solutions. While there, Bryan worked with many organizations, including the Arthritis Foundation, M.D. Anderson Cancer Center, Covenant House, Paralyzed Veterans of America, and Consumers Union. Bryan’s programs consistently produced significant revenue gains at an improved cost of delivery.
Erica Waasdorp
Erica Waasdorp is Vice President, Fund Raising DMW Worldwide. Building partnerships and trying to find the best solution for contributors and for clients’ needs is what Erica Waasdorp does best.
Prior to joining DMW, Erica spent seven years at the International Fund for Animal Welfare, a non-profit organization that has 1.7 million supporters and 170,000 sustainers.
Erica last served as marketing manager planned/committed giving, responsible for raising $18 million a year, of which $13 million for the monthly giving programs and directing acquisition, donor, sustainer, high donor and planned giving direct marketing programs in seven countries: the US, Canada, the UK, the Netherlands, Germany, Australia, and South Africa.
With more than 18 years of experience in direct marketing, Erica has worked with several companies in the Netherlands, including Kluwer Academic Publishers Group, Hunter Douglas Europe, and Readers Digest. During her career, she has also given a number of presentations to audiences of fund raising professionals about building sustainer programs.
Erica is on the Board of Directors of the Cape Cod & Islands Council Boy Scouts of America and serves as advisor for various direct-marketing and fund raising publications. Erica is one of the lead volunteers in the Otis Family Readiness Group, assisting families with military deployments.
She is an active board member of the Direct Marketing Fundraisers Association (DMFA), (responsible for membership and Boston luncheons), she is a member of the Direct Marketing Association (DMA) Non-Profit Federation, the Direct Marketing Association of Washington (DMAW) as well as the Association for Fundraising Professionals (AFP) (formerly known as NSFRE).
She has moderated sessions and spoken at several nonprofit conferences, including DMA nonprofit conferences in Los Angeles, New York and Washington. Erica has a B.A. in Marketing from Dutch Limburg Business College and serves as advisor for various fund raising publications.
James D. Walding
James Walding is Assistant Director of Direct Mail Fundraising for Disabled American Veterans. Among other duties, Jim is responsible for new donor acquisition campaigns that generate 1.2 million new donors annually.
Prior to joining DAV in 1998, Jim spent 25 years in direct marketing operations, specializing in new customer acquisition for book and record clubs and continuity programs. His work experience includes Word, Inc., F&W Publications, Inc., and more than a dozen other publishers he served as a new customer consultant.
After graduating from Houston Baptist University, Jim received his MDiv degree from Southwestern Baptist Theological Seminary and completed all but dissertation on his doctorate before going into business.
A member of the Direct Marketing Association for more than 30 years, Jim is Past Chair of the Direct Marketing Association’s Southern Ohio Chapter. He lives in Milford, Ohio with his wife, Margaret, an elementary education consultant, writer, and conference leader. They have a grown daughter, Cara Ross, who is a programmer in Washington, DC, and a granddaughter, Camryn Grace Ross.
John Walter
Since 2000, John Walter has served the American Bible Society by designing and implementing growth strategies. He helped found and launch the society’s technology division (eABS), and in 2003 joined the Development leadership team.
Strategy Development is charged with ensuring that the organization’s new strategies are implemented, embedded in the culture, and leveraged with technology in this 188-year old non-profit. To answer that challenge, he created ABS Mission Funds™ and the Mission Fund Managers role, which apply established management models to the philanthropic world. He has overseen the launch of the ABS StoryBook online giving site, and managed new processes for persistent, consistent and integrated donor communication. He is currently overseeing the startup of ABS Mission Partner Conferences that bring program and fundraising managers together in deliberately collaborative environments.
Prior to ABS, John grew both new and established technology firms in sectors as diverse as the United States Congress, Christian Internet, and Polish research laboratories in Warsaw and Gdansk. He also survived a stint in “dot-com e-com.”
Dawn Westerberg
Ms. Westerberg has spoken at numerous conferences including: 4th Annual Grant Funded Management Conference; Nonprofit Excellence Conference; AICPA Not-for-Profit; Information Technology Alliance; and the AICPA Tech Conference. Ms. Westerberg is the vice president of marketing for the Nonprofit division of Best Software
Reva Williams
In 2004, Reva Williams, was invited to join the United Cerebral Palsy as the Internet Communications Coordinator. After a spiritual, emotional and internal self-battle with wanting a definite change in her life from the bureaucracy of the Federal Government she felt a need for a change that would allow her the opportunity to use her expertise for the better of others.
Ms. Williams in the past has afforded the opportunity to work intimately with Secretary’s Cuomo and Cisneros both former head’s of the Department of Housing and Urban Development (HUD) under the Clinton administration.
In summary, Ms. Williams has had over 25 years in the government and private industry service. The continuing success of making a change in the society in which we live is one of Ms. Williams' goals by involving herself with workforces that service all people, for the people, which make life betterment for us all.
Scott C. Wood
Mr. Wood is the Director of Direct Response for the National Law Enforcement Officers Memorial Fund, an organization dedicated to honoring law enforcement officers who have been killed in the line of duty and promoting officer safety. Mr. Wood joined NLEOMF in June of 2003 and is responsible for all direct response fund raising activities including direct mail, e-fundraising and merchandising.
Mr. Wood worked for Barton~Cotton for two years prior to moving to NLEOMF. As a Senior Analyst at Barton~Cotton he was responsible for working on a number of different non-profit accounts both in the U.S. and Canada.
Mr. Wood began his career as a computer programmer upon graduating from the University of Virginia in 1986. Upon completion of his MBA from Loyola College of Baltimore in 1995 Mr. Wood began working as a manager in the direct mail arm of AEGON, USA’s insurance operations marketing supplemental life and health products through associations.
Maia J. Worden
As Vice President of Brokerage, Maia oversees List Brokerage details for a diverse group of non-profit and commercial mailers. Her client assignments have included Cancer Research Foundation of America, Guiding Eyes for the Blind, National Women’s History Museum, The Statue of Liberty/Ellis Island Foundation, and ABMC/National World War II Memorial. Maia has a wealth of experience in researching non-traditional lists, preparing segments for testing, and getting results that work for her clients with these different types of lists.
Joel S. Zimmerman
Joel S. Zimmerman is the Director of Consulting Services for Creative Direct Response. Originally trained as an Industrial Psychologist, Dr. Zimmerman received additional training in the areas of research and statistical methodology, computer systems development, and organizational design and effectiveness. His professional activities have included social science research, management and marketing consulting, information systems development, college teaching, and seminar presentations. He holds a PhD from Northwestern University, an MS degree from Purdue, and an MA from the Fielding Institute.
In addition to his regular professional assignments, Zimmerman served on the adjunct faculty for George Washington University in Hampton VA., presented professional seminars through the College of William and Mary, and has served on Boards of Directors for several nonprofit and governmental groups.
Throughout his 30-year career, Dr. Zimmerman has facilitated team building sessions, managed task force groups, and directed strategic planning sessions in both for-profit and nonprofit organizations. He has authored many articles in the social sciences, management, and technology areas, including a book titled “Management Walkabout: Discovering Your Organization’s Strategic Readiness.”
|
