Conference Schedule Overview*                                                         Wed. August. 11, 2004       8:30AM -4:00PM Conference Registration Open     9:30AM-10:45AM Opening General Session     11:00AM - 12:15PM  3 Concurrent Sessions   Acquisition - Mission Accomplished: New Donors! Does Your Brand Captivate and Capture Dollars? Fundamental of Nonprofit Direct Marketing - New Basics 12:30PM - 1:30PM Luncheon 1:30PM - 2:30PM Luncheon Presentation     2:45PM - 4:00PM 3 Concurrent Sessions   CRM Past, Present, and Future: Every Touch Point is a Vote Research - Shaping Donor Research to Develop a Communications Strategy for Your  Organization Why Creative Is the Key to Integration Across Multiple Channels 4:00PM - 4:15PM Energy Break     4:15PM - 5:30PM 3 Concurrent Sessions   The Big Money: Using Direct Response Techniques to Bring in Major Gifts Donor Retention? New Trends, Old Truths Industry Experts Discuss Modeling: No Sales Pitches-- Just the Facts! 6:30PM - 7:30PM Networking Reception at Tavern on the Green 7:30PM - 9:30PM Networking Dinner at Tavern on the Green     Thurs. August 12, 2004       7:00AM -3:00PM Registration Open     8:00AM - 9:00AM Continental Breakfast with Roundtable Clinic     9:15AM -10:15AM General Session     10:30AM-11:45AM 3 Concurrent Sessions   Managing Your Direct Response Program Relationship fundraising: Concepts and Strategies for Delivering What Your Donors Want What To Do When Your Strategic Map Won't Meet Revenue Objectives  12:00PM -1:00PM Luncheon 1:00PM - 2:00PM Luncheon Presentation & Nonprofit Organization of the Year Award     2:15PM - 3:30PM 3 Concurrent Sessions   Uncommon Loyalty: Building and Sustaining a Monthly Giving Program What Nonprofits Can Learn About Online Marketing from Political Campaigns Reshaping Your Databases to Maximize Member & Donor Platforms 3:30PM - 3:45PM Energy Break     3:45PM - 5:00PM Closing Session: You Vote -- Choosing Creative Winners and Losers                 *Schedule subject to change