Beth Athanassiades is the Account Supervisor for The Domain Group. In this capacity, Beth works with clients as a senior strategist and in new client transition. She is also involved in Domain’s sales and marketing efforts.
Prior to being at Domain, Beth was the director of several large nonprofit organizations’ direct marketing programs, including the American Cancer Society and CARE USA. She has also consulted on projects for Volunteers of America, Alzheimer’s Association, and the WebMD Foundation.
Beth is actively involved in volunteer efforts. She is a member of Emory University’s Board of Governors. Beth also serves as the Annual Fund Chair for Emory’s Rollins School of Public Health. In addition, she is an active volunteer for The Paideia School, a private school in Atlanta, Georgia. She is a past member of the DMA Nonprofit Operating Committee and has served on many DMA nonprofit conference’s planning committees.
Beth holds a B.S. degree from Florida State University and a M.P.H. degree from Emory University. She lives in Atlanta with her husband and daughter.
A leading voice in public interest law for over 30 years, Nan Aron is President of the Alliance for Justice, a national association of public interest and civil rights organizations. Nan, who founded the Alliance in 1979, guides the organization in its mission to advance the cause of justice for all Americans, strengthen the public interest community’s influence on national policy and foster the next generation of advocates.
In 1985, Nan founded the Alliance’s Judicial Selection Project, now the country’s premier voice for a fair and independent judiciary and a major player in the often-controversial judicial nominations process. Notable accomplishments include helping to defeat Robert Bork’s nomination to the Supreme Court in 1987; supporting the nomination of Roger Gregory, the first African American judge in the Fourth Circuit, in 2001; and organizing the effort that helped support an unprecedented six Senate filibusters in 2003 against President George W. Bush’s most extreme judicial nominees.
In addition to increasing judicial advocacy, Nan has led the Alliance for Justice to expand its programs to support the participation of nonprofit and foundation staff in public life. The Alliance’s workshops, technical assistance and publications encourage lobbying, involvement in ballot measures and election activities. Nan has also developed advocacy training for young people through the creation of the Co/Motion and Student Action Campaign (formerly First Monday) programs, which educate and inspire students to engage in social justice activism. To date, tens of thousands of people have participated in Alliance programs.
Nan is nationally recognized for her vast expertise in public interest law, the federal judiciary and citizen participation in public policy. She is the author of Liberty and Justice for All: Public Interest Law in the 1980s and Beyond and has appeared as an expert in such media outlets as The New York Times, The Wall Street Journal, The Washington Post, USA Today, The Los Angeles Times, The Nation, Vanity Fair and National Public Radio. She is also a frequent guest speaker at universities, law schools, corporations, nonprofits and foundations.
Nan has taught at Georgetown and George Washington University Law Schools, and serves on the Dean's Advisory Council at American University's Washington College of Law. She has served as Executive Producer for several award-winning films on immigration, courageous judges, and gun violence.
Prior to founding the Alliance, Nan was a staff attorney for the ACLU's National Prison Project, where she challenged conditions in state prison systems through lawsuits in federal and state courts. As a trial attorney for the Equal Employment Opportunity Commission, she litigated race and sex discrimination cases against companies and unions in federal and district courts. She has a BA from Oberlin College and a JD from Case Western Reserve.
Gene Austin joined Convio in July 2003 to accelerate the company’s growth and strengthen its position as the leading provider of software and services enabling nonprofits to use the Internet for fundraising, marketing and generating other forms of support. Under Gene’s leadership, Convio has more than doubled its client roster and achieved consistent quarter-over-quarter record sales revenue. A Fortune 500 technology veteran, with more than two decades of experience in product management, marketing and sales, Gene is especially knowledgeable about the application service provider (ASP) model on which Convio is based. He served as Senior Vice-President of Sales and Marketing at Careerbuilder.com, an Internet recruiting company where he helped drive growth leading to a 1999 public offering. Prior to joining Convio, Gene was at BMC Software as Vice President and General Manager of Enterprise Data Management, a $600 million business unit. Before BMC, he worked at Dell as Vice-President and General Manager of Internet Servers. Gene has an MBA from Washington University in St. Louis and BS in Engineering Management from Southern Methodist University in Dallas.
Jennifer Bielat is Assistant Vice President, Production and Marketing Services for Easter Seals’ national direct marketing program. Jennifer joined Easter Seals in 1993 and has over 15 years direct response and marketing communications experience.
Jennifer has oversight for creative development and production of 50 million direct mail packages that are mailed nationwide annually and is responsible for overall program performance. Other responsibilities include providing strategic direction for the direct marketing program, list management and brokerage, oversight of the caging and fulfillment operations as well as managing integrated fundraising opportunities.
Prior to joining Easter Seals, Jennifer was the marketing communications manager for The LINC Group, the world’s largest independent provider of healthcare financial services, headquartered in Chicago, Illinois. She received a Bachelor of Arts in Business Administration and Economics from Graceland College, Lamoni, Iowa. Jennifer resides in Naperville, Illinois with her husband and two daughters.
Mark Briggs is Marketing Database Manager for the United Spinal Association, previously known as Eastern Paralyzed Veterans Association. The ongoing expansion from a northeast regional veterans service organization to a nationwide association serving all veterans and individuals with spinal cord impairment caused by injury or disease will be completed by January 1, 2005. In addition to focusing on the many issues relating to the transition, Mark supervises daily operations for a large donor database, including mailing segmentation, donor retention strategy, new name acquisition, and list rental.
Prior to his tenure at United Spinal Association, Mark worked for a large full service letter shop that served multiple non-profit clients and has 20 years of experience in the non-profit industry.
Steve Briley has 19 years experience in database marketing and analytic, analytical
consulting, business planning & results management, and market research in the consumer, small business, non-profit, pharmaceutical and government sectors.
Prior to Merkle, Steve worked at AT&T Bell Laboratories and Consumer Marketing;
Snyder Communications, Health Products Research Consulting, Inc. (HPR), a division
of Ventiv Health, and the U.S. Census Bureau.
Rick Cohen is the Executive Director of the National Committee for Responsive Philanthropy, a nonprofit advocating for increased philanthropic giving and access for disadvantaged and disenfranchised constituencies. Prior to joining NCRP, he was vice president of the Local Initiatives Support Corporation in charge of strategic planning. He also served as vice president of the Enterprise Foundation, directing Enterprise’s field programs. Rick has also served in the public sector as Director of Jersey City’s Department of Housing and Economic Development and in the private sector as a consultant to nonprofits, foundations, and government agencies. He has also worked for the Trust for Public Land in New York City and began his professional career as a planner with Action for Boston Community Development, one of the nation’s original anti-poverty agencies. Rick has also authored or co-authored three books and numerous articles for professional journals and newspapers. In both 2002 and 2003, he was named to the NPT Power & Influence Top 50 list by The NonProfit Times and in October of 2003 was one of 12 people from nonprofits across the nation selected to be the first class inducted into the Public Interest Hall of Fame.
As the Vice President for Development at Cal Farley's Boys Ranch, Bobby is responsible for every aspect of fundraising. Bobby began work at Cal Farley’s Boys Ranch in 1992. With an extensive twenty-five year background in Computer Information Systems his role as a fundraiser and especially a direct mail fundraiser has greatly enhanced.
Bobby has a business degree from Wayland Baptist University and has successfully completed several fundraising training institutes, including the National Planned Giving Institute of the College of William and Mary in Williamsburg, Virginia. Bobby serves as an active member of the Advisory Council of the DMA Nonprofit Federation and serves on the Education Committee of the Federation. Bobby also serves as President of the Texas Plains Chapter of the Association of Fundraising Professionals and serves on the Awards Committee of AFP International.
Emily Ferman is the Deputy Direct of Development at the Union of Concerned Scientists where she has worked for the past six years. Emily manages all direct mail, telemarketing and e-solicitations, gift processing and donor acknowledgment systems for the 63,000 member organization.
Prior to UCS, she worked for three years for the San Francisco Jewish Community Federation managing their direct mail and telemarketing programs. She also directed all the logistics for Super Sunday—an annual one-day telethon that raised over $2 million.
A member of Epsilon since 1980, Tom Gaffny is the Executive Vice President of Epsilon's Fundrasing division. In this capacity, he oversees a team of more than 70 marketing professionals, who provide consultative fundraising services and support to nearly 30 nonprofit organizations nationwide, including many of the largest and most prestigious charities in America. During his career, Tom has received repeated national recognition for his development of high impact strategic and creative solutions on behalf of Epsilon's client partners. In the past decade alone, he has won more than 20 Echo awards for creative excellence from the International Direct Marketing Association, more than any other fundraising professional in the world. A self-confessed 'fundraising junkie', Tom is a frequent speaker at national direct marketing conferences, as well as a vocal advocate for charities and the fundraising marketplace. In 2002, the New England Direct Marketing Association recognized him with their most prestigious award, bestowing him as their region's Direct Marketer of the Year.
Linda Grady is a database professional with more than fifteen years experience managing every aspect of fundraising databases, from reporting and analysis, to back end design, to data entry.
Linda currently works for the US Fund for UNICEF, a nonprofit that supports child survival, protection and development through education, advocacy and fundraising. Her responsibilities include design of the database to meet the ever evolving needs and business policies of the organization, understanding the USF’s fund-raising goals and priorities and proposing ways that the proper use and analysis of the donor database can help secure said goals, managing and implementing the data analysis needs, including reports and queries, of a 100 member Marketing and Development staff.
Previously, Linda managed the fundraising databases at the Wildlife Conservation Society and the New York Public Library. Linda’s time at both of these organizations also included successful database conversions.
Linda graduated from Barnard College, Columbia University with a BA in English. She also teaches fiction and poetry writing at the Writer’s Studio, a New York City based private independent writing program for adults.
Chris Griffin is the Director Database Marketing for the Arthritis Foundation, the only national voluntary health agency seeking the causes, cures, preventions and treatments for the more than 100 forms of arthritis. He joined the Arthritis Foundation in April 2001.
Chris is responsible for the marketing database and ensuring it maximizes the value of the direct marketing efforts. He leads the analysis of direct marketing initiatives, providing strategic and tactical decisions. He is responsible for all data exchanges with the marketing database, including the custom interface with the chapter database. He oversees all reporting for chapters and leads development and implementation of special projects.
For the past two years, he has been an integral part of the RFP process and lead the transition for the direct marketing program for five business areas including: strategy & database (had been with one vendor for over 10 years), lockbox, call center, list rental and list management.
Prior to the Arthritis Foundation, Chris was an Internal Consultant at Delta Air Lines and consulted on projects including: international marketing alliances, e-commerce, contract execution, and SAP implementation.
Rob Harris is the Vice President of Analytic Products at Target Analysis Group. Since joining Target in 1992, Rob has served in a variety of operational and technical leadership positions as the company has grown from a small startup to serve over 500 nonprofits annually. Rob has been a key architect of many of the company’s offerings, including the donorCentrics collaborative benchmarking service, direct marketing predictive models, online performance survey and reporting systems, and the Explorer interactive analytic applications.
Prior to joining Target, Rob was a software implementation specialist and technical support manager at two technology companies. He holds a BS from McGill University and an MBA from Bentley College.
Todd Hendricks started in the direct response industry in 1989 as the Circulation Manager for Amicus Publishing in Fairfax, VA where he was part of launching two consumer newsletters. He spent four years working for O’Brien, McConnell and Pearson in Washington, DC where he worked with many of the country’s leading non-profit organizations. He is now the Senior Director of Direct Response for the American Society for the Prevention of Cruelty to Animals in New York City.
DK Holland strategist, art director, and writer says, "When the nonprofit engages and motivates its audiences, together they can change the world. Research, design, the written word, and imagery are all tools that shape a clear voice and ultimately, a brand that talks effectively to all the nonprofit's audiences." DK, who helps bring the nonprofit brand into focus, has been developing award-winning complex programs including branding, licensing, promotion, and product development for over 30 years for clients such as Mattel, Citicorp and the Dr Seuss Foundation. She focuses on mid size nonprofits in her consultancy with clients such as the Literacy Assistance Center, Coro New York, Warnke Community Counsulting, and Sisters of Charity New York. Until 2001, DK was a partner in The Pushpin Group, the internationally acclaimed design and illustration firm. She brings the best talent in the country onto the teams she forms for her clients’ projects. She is on the board of the Alliance for Nonprofit Governance and is currently working on re-branding ANG. She has a column called Design Issues in Communication Arts magazine and is the author/art director of a dozen books on graphic design. She is also a member of the American Institute of Graphic Arts (AIGA). An active Quaker, DK lives in Fort Greene, Brooklyn.
Beth Isikoff is Group Vice President, CRM Software for the Arthritis Foundation, National Office in Atlanta, Georgia. She is responsible for directing, planning, implementing, and evaluating the Arthritis Foundation's nationwide customer relationship management business needs and how they are integrated through technology. During her career, she has held many positions at the Foundation where she led nationwide initiatives including directing the organization's direct response marketing program, launching Arthritis Today magazine as the premier membership benefit and leading the transformation of the organization's technical and business environment to a customer-focused enterprise.
Beth has been active in nonprofit organizations through her career, is a frequent speaker on database marketing and CRM implementations at numerous conferences, and has been published in industry publications, Folio and NonprofitTimes. Beth is also a certified Franklin Covey instructor for the Arthritis Foundation teaching employees personal and professional time management. Beth holds a bachelor's degree from Chatham College and a master's degree from University of Denver.
Bill Lazarus is President and CEO of Seer Analytics, LLC, a Tampa Florida marketing and technology company. Seer produces actionable intelligence for planning and operations, helping non-profit clients to understand their markets and to improve their performance.
Bill began his career in telecommunications, developing applications of "narrow-casting" in secondary and post-secondary education. In 1984, after completing his doctorate at MIT, Bill joined the Dun & Bradstreet Corporation where he held senior analysis, planning and line marketing positions. In 1994, Bill founded Lazarus Associates, a consulting firm specializing in the use of data and analytical tools to support strategy development and marketing. In January 2001 Bill and his partners formed Seer Analytics to provide analytically based products reports, models and scores -- requiring a substantial technical infrastructure. Bill received his BA from the University of Wisconsin, his MA from the University of Toronto, and his SM and PhD from the Massachusetts Institute of Technology.
Mimi LeClair leads the development program at Mercy Home for Boys & Girls in Chicago. Mercy Home’s development program includes Direct Mail, E Philanthropy, Corporate, Foundation and Major and Planned Gifts. Mercy Home’s Development program raises 99.2% of Mercy Home’s annual $23 million budget through private support.
Mimi’s prior positions at Mercy Home include Vice President of Major Gifts and Vice President of Communications. Prior to coming to Mercy Home, she was an Investments Manager for a corporate real estate firm and Account Executive for a Chicago advertising agency.
Mimi has a degree in Marketing and Finance from De Paul University.
Amy F. Leveen
Amy F. Leveen is President of Amy Leveen Associates and has worked in direct response fundraising for over twenty years. Prior to founding her own consulting firm, Amy spent eight years at Amnesty International USA. She began her fundraising career at Circle Repertory Company. In 1981 she joined the staff of Sanky Perlowin Associates. There she was privileged to learn the fundamentals of direct mail from Sanky Perlowin and to work on campaigns for a wide range of clients. Her current clients include City Harvest and the American Civil Liberties Union, among others. Ms. Leveen serves on the Board of the Greater New York Chapter AFP and on the Greater New York Chapter AFP Committee for Fund Raising Day in New York. She is a past President of the Direct Marketing Fundraising Association and is a member of The Association of Direct Response Fundraising Counsel.
Beth Farryn Levine
Beth Farryn Levine is an experienced development professional with a background in non-profit management and extensive fundraising experience—17 years in reproductive health programs on the international and national levels. She has managed both start-up and existing Development programs for IPPF/WHR and Engender Health (formerly known as AVSC International) that included: foundation, major donor, communications/public information, direct mail, and planned giving programs.
Beth currently manages the Planned Parenthood Federation of America National Leadership Council (NLC) program, a select group of the organization’s most generous members whose extraordinary commitment to the mission of Planned Parenthood sets them apart.
Beth holds a Certificate in Public and Non-Profit Management from New York University and a Bachelor of Arts from SUNY-Albany.
John Lin is a Senior Analytic Director in the Analytic Consulting Group at Epsilon.
Mr. Lin is currently managing a group of statisticians / modelers that provide world-class quantitative analytic solutions for financial, commercial/high tech, not-for-profit organizations, health care, retail, publishing, travel/entertainment, pharmaceutical and telecommunication industries. Mr. Lin has ultimate responsibility for conducting statistical analyses employing a variety of predictive and analytic tools, including CART, CHAID, cluster analysis, a wide range of regression analyses, neural networks, pattern recognition and data visualization.
Mr. Lin has been a member of American Statistical Association since 1989 and has expertise in the areas of multivariate statistical analysis, predictive modeling, experimental design, marketing research and data mining.
Roberta’s career spans over 28 years in Development, including 18 years in public broadcasting, five years in the environmental field and five years in research, planning and grant writing in public health. In her current position with WGBH/Boston, Roberta manages a membership base of 200,000 members with an annual revenue budget of
$18 million. She is responsible for overseeing membership and mid-level giving, sustainers, direct mail, internet fundraising, telemarketing, on-air direct response, customer service, volunteer management, special events, data base management, and systems development. Roberta was selected by her colleagues as the l996 PBS Development Professional of the Year.
Larry is CEO of Direct Media Inc., the leading list brokerage and management firm in the nation. DMI specializes in list brokerage, management, database services, alternative media, analysis and modeling, international list services, and complete fundraising direct mail, and e-commerce services.
DMI’s clients include many of the most successful direct marketers in America, in the catalog, publishing, b2b, fundraising and financial service areas. Each year, DMI is involved in more than 10% of all standard rate mail.
Since 1993, Larry has been President of May Development Services, a division Direct Media, Inc., located in Greenwich, CT. MDS provides direct mail fundraising services to a variety of non-profit organizations, specializing in health, social service and religious appeals. Last year, MDS participated in over 350,000,000 pieces of fund raising mail, making it the largest list brokerage for nonprofits in the industry.
In 1980, he joined Walter Karl, Inc. as copywriter for its Qualified Lists division. During his 13 years at WKI, he moved to Account Executive and ultimately to President of the WKI Fundraising Division.
Larry has been a very active volunteer with the Direct Marketing Association and other industry organizations, and is a frequent speaker at industry events.
Lane McKinney is the Director of Direct Marketing Production at St. Jude Children’s Research Hospital, the largest medical health charity in the nation. The mission of St. Jude, located in Memphis, Tennessee, is to find cures for children with catastrophic diseases, especially childhood cancer, through research and treatment.
In FY04 the programs that Lane is responsible for managing the direct mail production will generate over $150 mm in revenue for the Hospital. In addition to the mail production, she is also responsible for reporting the mail results with in particular how they compare to the projections established in the budget and test results.
Sherry Minton is the Director of Direct Response with the American Heart Association. She started her career with the American Heart Association in 1985 and has been in direct mail fundraising for the past 13 years. In 1986 she started in direct marketing as a production coordinator and has held many other positions leading up to her current position.
Ms. Minton was instrumental in facilitating the Centralization of the AHA’s Direct Mail, and Neighbor Campaigns. Under her direction, AHA was given the 1997 DMA Nonprofit Organization of the Year Award. She has also led the AHA in double-digit income growth for the past five years by implementing and testing many different direct marketing strategies. In fiscal year 1999/2000 she was responsible for raising $54,000,000 in the AHA’s Direct Response Campaigns.
Pegg Nadler is a marketing professional with more than twenty years in the nonprofit, publishing, and retail industries managing direct marketing and database marketing programs.
Pegg heads Pegg Nadler Associates, Inc. a consulting firm providing marketing and database marketing expertise to nonprofit organizations and commercial companies. Her services include creating cross-selling opportunities, relationship marketing programs, product development and new business co-ventures. She has extensive experience working with database systems and guiding organizations in the evaluation and use of databases for their marketing needs. Her client list includes the National Museum of Natural History, National Air and Space Museum, Cooper Hewitt National Design Museum, Public Broadcasting Corporation, Discovery Channel, Time Life and US News and World Report.
Previously, Pegg directed marketing database operations at Consumers Union, Phillips Publishing International, and the Smithsonian Institution. She ran marketing divisions at Hadassah, Jindo Furs, The Fur Vault, Belvedere Press and Abrams Books.
Pegg is the current Chair of the DMA Nonprofit Federation Advisory Council. She is on the faculty of New York University teaching database and relationship marketing courses. Pegg speaks regularly at conferences around the country on the uses and abuses of database marketing.
Jeff Nickel, Principal, Marketing & Strategic Planning, Domain Group
Over the past 25 years, Jeff has helped numerous non-profit groups raise millions of dollars and build donor loyalty through innovative marketing and communications programs. His clients have included CARE, World Vision, Food for the Hungry, The Salvation Army, Prison Fellowship, numerous urban rescue missions and other human service providers.
Jeff’s passion is helping non-profits understand that “asking, asking, and asking again” is only one part of the donor loyalty cycle that without reporting, and donor affirmation and appreciation, all that is created is donor churn.
Jeff lives with his wife and daughter in Atlanta, Georgia. He has an MBA from Pepperdine University.
Kathleen Ryan is the Senior Product Manager overseeing the Fund Raising Division for Guideposts. Guideposts is a non-profit publishing and outreach organization headquartered in Carmel, NY. Kathleen joined Guideposts in 1989 and worked for 13 years for the Books and Inspirational Media Division. Her responsibilities focused on One-shots and Annual products.
Kathleen took the opportunity to join the Fund Raising Division in 2002, overseeing all the direct mail acquisition, renewal, and monthly giving programs. Kathleen strategically directs the division on both short and long term goals, coupled with working with the Development and Outreach teams. She has spearheaded the development of copy, design, and vision for the Guideposts Charitable Giving Web pages. Her division manages a combined file of 1,700,000 donors.
She has a BA in Marketing Management from Pace University, and lives with her husband and two children in LaGrangeville, NY.
Jim has been employed at the Marian Helpers Center for 35 years. During that time he has served in many capacities, and since 1988 has been the Director of Donor Development. His duties include all aspects of fundraising, including English, Spanish and Polish direct mail, and more recently, an online catalogue as well as online enrollments.
Jim has served as Co-Chairman of the Postal Customer Council of Massachusetts, the Mailers Technical Advisory Committee in Washington DC, and has been a speaker at various DMA conferences, the National Catholic Development Congress and the National Postal Forum.
When not at work, Jim devotes almost all of his time to an organization he founded called the Earth Angels - a musical troupe of 75 members that performs community theater throughout Berkshire County, MA, and Columbia County, NY. To date, the Earth Angels have raised over $500,000 for local charities.
Chris Ragusa is President of Estee Marketing Group, Inc., and a provider of services to the Direct Marketing community for over nineteen years. Chris is a list broker specializing in direct mail fundraising and the Hispanic market, and a Certified Fund Raising Executive (CFRE).
Chris is a Past-Chair of the Direct Marketing Association's Directo Council, the DMA’s Hispanic Marketing council, and had served on its Operating Committee for over eight years. She is also a member of the DMA's Nonprofit Federation, List Council, the Association of Fundraising Professionals (formerly NSFRE), the DMA List Leaders Group and The New England Mail Order Association. She currently serves on the DMA Nonprofit Federation Education Committee.
She is a frequent speaker at many of the DMA Nonprofit Federation Conferences, the DMA Directo Hispanic Marketing Day conferences, DMA Annual Fall Conferences, and National Catholic Development Conference. She has written for numerous direct marketing trade publications.
During her over nineteen years of experience, she has worked with such distinguished mailers as US Fund for UNICEF, CARE, Microsoft Latin America, American Red Cross (National), International Masters Publishers, Rodale Press, Hispanic Magazine, Time Life Books, Time Inc. (People en Español), Columbia House, Grolier Direct, Kensington Publishing, Readers Digest Selecciones, Salesian Missions, Bookspan, The American Bible Society, United Farm Workers, Union Rescue Mission and others.
Chris specializes in consumer list brokerage, especially fundraising, the US and Puerto Rico Hispanic market, Latin American market, and is a full service provider of list brokerage, list management, print and alternate media, and statistical analysis.
Renée Simi has been working in direct marketing since 1979. An independent consultant since 1992, Renee has also worked for some of the country’s leading fundraising agencies including Mal Warwick & Associates, Berkeley, CA and O’Brien, McConnell, Pearson, Washington DC, Black Mountain Communications and Donordigital. She also is proud to include People for the Ethical Treatment of Animals, Trust for Public Land, The Yosemite Fund, Friends of the National Parks at Gettysburg, California State Parks Foundation, Institute for Noetic Sciences, The Commonwealth Club and Calvert Foundation among her recent clients.
As a Senior Account Director for six years at Craver, Mathews, Smith in California, she directed fundraising programs for Greenpeace USA, Defenders of Wildlife, Working Assets and a host of other clients. She launched the European fundraising programs in the UK, Holland and Germany for People of the Ethical Treatment of Animals. She also served as General Manger for Pacific Lists. A recent stint as Operations Director for Isis New Media gave her working knowledge of how non-profit organizations can use the internet and email marketing to communicate and raise additional revenue.
Mark Smith is an Account Executive with Bachurski Associates, Inc. Mark’s fundraising background includes major donor solicitation, direct mail fundraising, special event planning and foundation and corporate giving. He has served as Development Director for the Empire State Pride Agenda, a New York state-based gay and lesbian civil rights organization, and The Interfaith Alliance, a faith-based organization challenging the religious right and promoting the positive role of religion in public life.
In his community, Mark has served as Chair of NARAL Virginia and was its founding Board member. In January 2001, he worked to establish the statewide affiliate of this national organization. Since 2001, he has also been a board member of Equality Virginia, the state’s only statewide lesbian and gay civil rights organization. Currently, he serves as its Treasurer. In 1997, he was profiled in the Advocate as one of the “best and brightest” gay or lesbian leaders under 30.
A graduate of the University of Pittsburgh, Mark earned a B.S. in Psychology and a Masters in Public Administration.
Olivia K. Smith
Olivia K. Smith, CDM, serves as Vice President, Management Supervisor for Bennett Kuhn Varner, Inc., (BKV) the Southeast’s largest full-service direct marketing agency. The agency is headquartered in Atlanta, Georgia.
Smith splits her time between Richmond, VA and company headquarters in Atlanta. Her responsibilities at BKV include strategic planning and analysis, and senior level contact for non-profit clients such as the American Red Cross, Make-A-Wish Foundation® of America, Habitat for Humanity International, Knox Area Rescue Ministries and others as well as new business development. Smith has over 24 years of experience in direct marketing, email marketing, database, advertising, copywriting, promotion, new business development and sales.
Prior to joining BKV, Smith worked at Huntsinger & Jeffer, Inc., in the positions of Account Executive and later, Account Director where her duties included the strategic planning, execution and profitability of direct marketing campaigns. During this time she secured the national American Red Cross account and was instrumental in developing this business to include acquisition, planned giving, disaster conversion and e-marketing. Her direct marketing client experience also includes retail clients such as Crestar Bank and the Virginia Diner.
Smith is a graduate of Brigham Young University, Provo, Utah with a BA in communications and advertising. She completed the direct marketing certification program at Virginia Commonwealth University’s Interactive Marketing Institute in 2000 and now serves as a faculty member for the program teaching the non-profit module.
Smith is an active member of the Direct Marketing Association (DMA) and the Direct Marketing Association of Washington (DMAW). In 1998 she received a Gold Maxi Award for her work with Crestar Bank to introduce Internet banking. Smith has also served as an Echo judge for the DMA and frequently presents at client non-profit conferences
Jo Sullivan is Senior VP of Development for the ASPCA, the first animal welfare organization in North America. As VP of Development, responsibilities include planning and execution of the ASPCA’s fundraising efforts including Direct Marketing, Foundations, Planned Giving, Special Events and Major Gifts. Ms. Sullivan has been with the ASPCA since 1999 and until recently was responsible for the Direct Marking efforts only which encompassed mail, telemarketing, eMarketing and DRTV efforts.
As CEO, Scott and his partners purchased Mail Enterprises in 2001 and merged it with their existing company, Advanced Resource Management. The new company, Mail Enterprises LLC, serves the direct mail needs of large and small organizations including Saks, The New York Times, Time Warner and many others.
Scott had previously been with Anderson Consulting and the Director of National Accounts for BOC Gases. Scott has spoken to many groups including The Direct Marketing Association, Direct Marketing Day New York, AFP and American Marketing Association.
Mwosi Swenson is a Senior Consultant with Mal Warwick & Associates, Inc.
Since 1994 she has provided strategic management and consultation on direct mail fundraising and marketing for key clients including the Union of Concerned Scientists, National Council of La Raza, Riverkeeper and Wellstone Action.
Mwosi has a degree in Economics from University of California, Berkeley.
Wendy has been with SPLC for three years, coming to the not-for-profit sector from the corporate world. Her first responsibility was to develop a new in-house department responsible for increasing planned giving with a broad and multi-channel program of mail, phone and staff/volunteer follow up. That program underway, Wendy is now responsible for the management of the Center’s Telemarketing programs and its very successful monthly giving program, Friends of the Center.
Richard A. Viguerie
Richard Viguerie in the 1960’s pioneered ideological and political direct mail. Previously, liberals had a monopoly on the news that Americans received. For decades, conservatives’ views, issues, causes, candidates, and organizations could not get through the liberal media gatekeeper.
But when Viguerie launched a direct mail company in January 1965, conservatives now had a way around the left’s monopoly on America’s microphones.
His effort was so important that John F. Kennedy Jr.’s magazine, George, listed it among the 100 defining moments of the 20th century.
The Washington Post called him conservatives' Voice of America. He has been credited with forming "literally dozens of conservative organizations" (National Review) and with making "it all" possible for conservatives "multi-million dollar budgets, effective political action, think tanks, publications, and — most telling — significant numbers of members of the U.S. House and Senate, state legislatures and other levels of elected officials" (The AFL-CIO News)
Mr. Viguerie founded Conservative Digest magazine in 1975 and served as its publisher for ten years. His books include The Establishment vs. the People, and The New Right: We’re Ready to Lead.
Erica Waasdorp joined DMW with more than twenty years of experience in direct marketing. She lives and breathes direct response. Building partnerships and trying to find the best solution for members and
thus clients' needs are what Erica does best. Her multi-lingual skills and multi-cultural experience are of added value to those clients interested in raising money internationally.
During her seven years at the International Fund for Animal Welfare (IFAW), she
last served as Marketing Manager of Planned/Committed Giving, responsible for raising
$18 million a year and for directing acquisition, donor, monthly giving, major-donor and planned-giving direct-marketing programs in seven countries: US, Canada, UK, the Netherlands, Germany, Australia and South Africa. In collaboration with her telemarketing agency, her upgrade strategy for the monthly giving program in the UK won IFAW and their agency a Gold FEDMA Award in 1998.
Prior to working at IFAW, she was with several companies in the Netherlands, including Readers Digest.
Erica Waasdorp has a BA in Marketing from Limburg Business College as well as a degree in Public Relations (from the Dutch Public Relations Association NGPR) and Advertising from the International Advertising Association (IAA).
Erica is on the Board of Directors of the Cape Cod & Islands Council Boy Scouts of America and serves as advisor for various direct-marketing and fund raising publications. Erica is one of the lead volunteers in the Otis Family Readiness Group, assisting families with military deployments.
She is an active board member of the Direct Marketing Fundraisers Association (DMFA), (responsible for membership and speakers), she is a member of the Direct Marketing Association (DMA) Non-Profit Federation, the Direct Marketing Association of Washington (DMAW) as well as the Association for Fundraising Professionals (AFP) (formerly known as NSFRE).
Joan Wheatley is Senior Director, Donor Development for Special Olympics, Inc. Serving as a member of the senior management team, she is responsible for directing the short and long-term fundraising strategies to generate revenue from individual donors, primarily via direct mail, planned giving, and internet fundraising endeavors.
She led the development and implementation of a centralized database marketing initiative between headquarters and 50 U.S/ affiliates. In addition to significantly increasing net revenue for both headquarters and affiliates, it has served as a model for additional successful collaborative efforts for the organization.
The success of the organization’s direct marketing program resulted in the organization’s selection as the DMA NonProfit Federation’s “2001 Organization of the Year”.
Prior to joining Special Olympics, Joan served as Director of Advertising and Sales Promotion for Amtrak, where she led the organization’s integrated marketing program, including advertising, sales promotion, database marketing and marketing communications.
She serves on the Advisory Council for DMA Nonprofit Federation and is a graduate of Purdue University
Lisa Wilson has eighteen years of database marketing experience, with applied techniques in the financial services, fundraising, merchandise, technology, and interactive arenas.
Currently Ms. Wilson is working as the Director of Development at North Shore Animal League America, the largest no-kill pet rescue and adoption organization in the world.
Prior to working at NSAL America she was working as a consultant. Her client base included the NAACP, a non-profit organization wishing to revitalize their direct marketing programs; and Dauphin, a German designer and manufacturer of high-end furniture trying to increase their market share in the US.
Ms. Wilson was also employed as the SVP of Database Marketing at Fandom, an on-line and off-line merchandise company.
Before working at Fandom, she worked at OgilvyOne, NY managing the brand development and product launch of PeoplePC, a dot.com start-up. From 1997 to 1999 Ms. Wilson managed a $52 million direct marketing budget at the March of Dimes. From 1995-1996 she was employed as VP, Database Marketing at Chase Manhattan.
Ms. Wilson started her career in 1986 at Epsilon a full-service data management firm. Lisa graduated from Boston University with a BSBA with concentrations in MIS and Finance and has served as Chairman of the DMA Non-Profit Day in 8/99.